The fragrance market has a diverse range of fragrant offerings, some heavily laden with phthalates and non-biodegrade-able chemicals. These chemicals cause adverse effects on the wearer and the ecosystem at large. When these chemicals are applied to the skin, they enter the bloodstream and can accumulate in the body’s tissue and even in breast milk, causing migraines and headaches in adults and developmental delays in children. Apart from humans, these chemicals affect aquatic creatures and the soil we plant our food.